“If the Saloons of old were for prospectors, trappers, and cowboys, then we’re for the wise, the wild, and work-hardy –the muses and the matriarchs, the artists and entrepreneurs, the divas and daydreamers…”
Saloon Design House is the creative collaboration of Dena Pharaoh-Pezzano and Jane Magnus. At heart, the venture celebrates what the pair love about life in their rural town of Braidwood, Australia – the fresh air, the wild spaces, the strong women of the town’s past and present. Saloon’s lush campaigns feature local women throughout Braidwood’s evocative landscapes and interiors. The collections tell their stories, celebrate their trials and triumphs.
Drawing from counter-culture across the decades, Saloon’s trademark is femininity with a feminist edge – or ‘liberated prairie’. Iconic Liberty of London prints combine with wool, velvet, silk and lace as well as rare collected fabrics and trims for pieces that are one-of-a-kind, imbued with authenticity and passion. This is master dressmaking and true slow fashion. All pieces are made in-house at the Saloon studio, with a focus on achieving the perfect fit and premium quality for an item that can be worn and adored for years to come.
Pieces are either one-off or strictly limited edition. Expect street-sweeping dresses, high-waisted skirts, fitted shirts, vests and coats, tailored to leverage the female form in all her guises and seasons.
Rebellious but practical, beautiful but workable, these are clothes made for getting stuff done, and feeling fabulous while doing it. Clothes that are worthy of you.
Designer and cutter, Jane Magnus loves designing beautiful, timeless dresses to be worn everyday.
In her various professional & personal roles Jane has always loved the way people creatively express themselves through fashion.
She is particularly interested in understanding fashion through art history, literature, film, culture, social justice and ethical fashion production.
Dressmaker, fashion designer and teacher Dena Pharaoh-Pezzano has worked in the fashion industry for over 30 years.
Dena’s own label Dena Pezzano was sold in stores throughout Australia and her work in fashion and film continues to be highly sought after.
Specialising in pattern making and couture dressmaking, Dena is a finely skilled dressmaker who is passionate about the practical skills of designing and dressmaking and passing her hands-on experience to others.
As the person who makes all of SALOON's clothes, Dena is also a valued mentor and champion of ethical fashion production.
Come and visit us at our beautiful store in historic BRAIDWOOD, a small country town in NSW, approximately 1 hour from Canberra and the South Coast and 3 1/2 hours from Sydney, Australia.
139 Wallace Street Braidwood, NSW, 2622
Come and see where we make all our SALOON clothes. We are here 7 days a week designing and sewing and are open to the public on:
Thursday 10 - 3
Friday 10 - 3
Saturday 10 - 3
Sunday 11 - 3
(with some exceptions during school holidays)
Please do not hesitate to contact us. We love getting to know you personally. Texting or talking to you on the phone is often an easier way of understanding exactly what you would like, so give us a call on 0400280275 (Jane) during business hours.
Or you can email us at:
We use only the finest quality natural fabrics to make our SALOON dresses. We use 100% cottons, wools and silks wherever we can.*
Our signature fabric at SALOON is Liberty London Tana Lawn:
"A modern masterpiece of production, Tana Lawn cotton is the perfect canvas to display Liberty Fabric's most iconic prints. This is a cotton that behaves like silk – ultra-fine, with a fluid hand-feel and intense depth of colour that is truly unmatchable. An everyday marvel of a dress material, Tana Lawn cotton is soft yet durable, cooling yet warming, and even machine washable." www.LibertyLondon.com
"In the 20th century, Liberty fabrics were used by the best known designers of each decade, from Paul Poiret to Yves Saint Laurent, from Cacharel to Jean Muir. www.fashionencyclopaedia.com
We also love using vintage fabrics at SALOON and have a huge collection of wonderful vintage fabric pieces which we love to weave into our dresses as details.
*If our SALOON design demands it, we may use a natural fabric with the smallest amount of man made fibre mixed into it to allow, for example, for some stretch. This can be noted in our clothing descriptions when we say the primary natural fabric is a "mix."