Our Story

Inspired by the women who were, we make for the women who are.

If the Saloons of old were for prospectors, trappers, and cowboys, then we’re for the wise, the wild, and work-hardy –the muses and the matriarchs, the artists and entrepreneurs, the divas and daydreamers…

Saloon is rebellious but beautiful, practical but playful. These are clothes made for getting stuff done, and feeling fabulous while doing it. 

Saloon Design House is a collaboration between renowned dressmaker Dena Pharaoh-Pezzano and designer Jane Magnus. The venture celebrates what they love about life in their rural town of Braidwood, Australia – the fresh air, the freedom, the women of the town’s past and present. Their atmospheric imagery celebrates local women in Saloon finery across Braidwood’s evocative landscapes and interiors.

Drawing from counter-culture across the decades, the look of Saloon is femininity with a feminist edge – or ‘liberated prairie’.  Their signature look is street sweeping tailored dresses with pockets and frills. They also make high-waisted skirts, luxurious shirts, reversible vests and other beautiful dresses.

All pieces are made in-house, combining iconic Liberty of London florals, organic cotton, wool, velvets, silk as well as rare collected fabrics and trims. This is no fashion mill - pieces are either one-offs or strictly limited edition with a focus on achieving the perfect fit that can be worn for years to come.  


Designer and cutter, Jane Magnus loves designing beautiful, timeless dresses to be worn everyday.  


In her various professional & personal roles Jane has always loved the way people creatively express themselves through fashion.


She is particularly interested in understanding fashion through art history, literature, film, culture, social justice and ethical fashion production.

Jane Magnus


Dressmaker, fashion designer and teacher Dena Pharaoh-Pezzano has worked in the fashion industry for over 30 years.

Dena’s own label Dena Pezzano was sold in stores throughout Australia and her work in fashion and film continues to be highly sought after.


Specialising in pattern making and couture dressmaking, Dena is a finely skilled dressmaker who is passionate about the practical skills of designing and dressmaking and passing her hands-on experience to others.


As the person who makes all of SALOON's clothes, Dena is also a valued mentor and champion of ethical fashion production. 

Dena Pharaoh-Pezzano

Our Shop

Come and visit us at our beautiful store in historic BRAIDWOOD, a small country town in NSW,  approximately 1 hour from Canberra and the South Coast and 3 1/2 hours from Sydney, Australia. 

139 Wallace Street Braidwood, NSW, 2622

Come and see where we make all our SALOON clothes. We are here 7 days a week designing and sewing and are open to the public on:

Thursday 10 - 3

Friday 10 - 3

Saturday 10 - 3

Sunday 11 - 3

(with some exceptions during school holidays)

Please do not hesitate to contact us. We love getting to know you personally. Texting or talking to you on the phone is often an easier way of understanding exactly what you would like, so give us a call on 0400280275 (Jane) during business hours. 

Or you can email us at: saloondesignhouse@gmail.com

Our Fabrics

We use only the finest quality natural fabrics to make our SALOON dresses. We use 100% cottons, wools and silks wherever we can.* 

Our signature fabric at SALOON is Liberty London Tana Lawn:

"A modern masterpiece of production, Tana Lawn cotton is the perfect canvas to display Liberty Fabric's most iconic prints. This is a cotton that behaves like silk – ultra-fine, with a fluid hand-feel and intense depth of colour that is truly unmatchable. An everyday marvel of a dress material, Tana Lawn cotton is soft yet durable, cooling yet warming, and even machine washable."  www.LibertyLondon.com

"In the 20th century, Liberty fabrics were used by the best known designers of each decade, from Paul Poiret to Yves Saint Laurent, from Cacharel to Jean Muir. www.fashionencyclopaedia.com

We also love using vintage fabrics at SALOON and have a huge collection of wonderful vintage fabric pieces which we love to weave into our dresses as details.

*If our SALOON design demands it, we may use a natural fabric with the smallest amount of man made fibre mixed into it to allow, for example, for some stretch. This can be noted in our clothing descriptions when we say the primary natural fabric is a "mix."

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© 2019 Saloon Design House